Agency news to know: May 26 2023
Wunderman Thompson Canada names president
Vaishali Sarkar, CEO of Wunderman Thompson and VMLY&R Indonesia, is taking a new role as president of Wunderman Thompson Canada. She assumes the role vacated by Jeff Dack, who left in late 2022. The agency’s local offices in Canada include Toronto and Montreal, with clients including HSBC, Microsoft and automotive brands.
As CEO of Wunderman Thompson Indonesia, Sarkar led the agency for three years through the merger of JWT, Wunderman and Mirum. She won and led Danone Aqua, Indonesia’s biggest water brand and one of Wunderman Thompson Indonesia’s largest brands. Sarkar spent most of her three-decade career at Ogilvy in Asia, and during her only time away from WPP, Sarkar was CEO of BBDO Indonesia for a year.
Campaigns for the dogs
May saw the launch of two campaigns featuring man’s best friend. In the first, Red Roof celebrated its 50th anniversary and National Pet Month, rewarding pet parents by giving away more than 50 free night stays. Known for its #PetsStayFree policy, the new campaign #PeopleStayFree, developed by Acadia, celebrates pet parents. The campaign kicked off with a series of videos in which pet owners need to “stay” while they are covered in peanut butter, whipped cream and dog treats, and their dogs enjoy licking the goopy mess off their owners.
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