Publicis Groupe has created a new production offering, called PX, that claims to connect the many different technologies that are currently used to build multi-channel, personalised marketing campaigns.

In partnership with Adobe, PX will connect the dots between creative, production, media planning and activation technologies in an attempt to streamline the whole process at scale.

For better or worse, the world (mostly the internet) is oversupplied with content, and Publicis reports that the demand for more of it will grow by between 5 and 20 times over the next two years.

They don’t say whether that’s client or consumer demand, but either way, content creation, delivery and management are often pieced together from disparate technologies which makes for a lot of inefficiencies.

PX will combine Adobe’s tech with Publicis Groupe’s content and data as part of a plan to make the whole process seamless. Adobe’s generative AI is of course involved as a supplier of translation, voice and optimisation services to layer onto Publicis’ content in order to build what should be personalised, consistent, trackable and cost effective communications.

Arthur Sadoun, CEO of Publicis Groupe, said: “With data-driven personalisation at scale being critical to all future-facing marketing operations, PX is providing a true end-to-end optimal solution, connecting the dots between creative, production, media planning and activation ecosystems. Building on our ongoing partnership with Adobe, PX will further bring simplicity and efficiency to clients looking to streamline and accelerate how they are engaging with consumers.”

Adobe CEO Shantanu Narayen said: “Adobe and Publicis have a longstanding partnership aligned on our joint mission to help brands around the world deliver more personalised experiences to customers,” said. “We look forward to helping unlock the full potential of content and marketing at scale to drive profitable growth for our customers.”

It’s difficult to know whether Publicis Groupe is truly ahead of the curve on this, but the technology in play seems inevitable, while creativity never is.

Usability matters. Just ask the man who accidentally bought 60 pairs of reading glasses because he couldn’t see the quantities on the screen.

User-centered design (UCD) ensures the design is actually usable for its intended audience by involving users from start to finish. This allows designers to tailor products to users’ needs — not the assumptions or preferences of the designer. As a bonus, this strategy saves time and money and ultimately yields higher-quality web designs.

Even if your website appears to be functioning well, there’s always room for improvement. For example, philanthropy platform Every.org seemed successful based on donation amounts. But when their design team looked at screen recordings of user behavior, they saw visitors rage clicking multiple times on the donate button and then leaving the site. Equipped with this information, they improved their user flow and saw a 29.5% increase in donations. That’s the power of user-centered design in action.

What is user-centered design?

User-centered design involves understanding users’ behaviors, needs, and preferences through research and then applying that information to guide the design process. A development approach that originated in the field of human–computer interaction (HCI) in the 1970s, UCD applies to any design work, whether you’re designing furniture or mobile apps.

While UCD takes a holistic approach to design, user experience design (UX design) creates intuitive and efficient user experiences by designing interfaces, interactions, and user flows. UX designers leverage user-centered design principles and techniques, such as consulting end users during the design process to better understand their needs and preferences. Unfortunately, many designers overlook this step, as conducting user research is resource intensive. However, false assumptions about user needs can lead to developing products that seem promising on paper — but ultimately fail.

UCD involves a larger layout of resources during the design process, but it saves time and money for two reasons: First, user tests at the early stages of the design process pinpoint issues that you might not otherwise notice until later, allowing you to course-correct before investing too many resources. And second, incorporating user feedback at every step helps develop web designs that consumers are ultimately more likely to engage with — leading to increased sales and conversions.

The 4 key principles of user-centered design

Following user-centered design principles protects your projects from inadvertent bias and ignorance about user needs. Here are four principles central to the UCD process.

1. Empathy

Being able to perceive things from the user’s point of view is the cornerstone of user-centric design. Empathizing means understanding your target audience’s needs, desires, abilities, and constraints and incorporating them right from the start. For example, a website might accommodate older adult users by using a larger font size and streamlined user interface (UI) design elements, such as bigger buttons, expanded form fields, and more prominent calls to action.

2. Data-driven decision-making

People with different skills, ideas, and habits will use your website and products, so relying solely on assumptions and intuition can lead to design decisions that don’t meet your users’ needs and preferences. This is why data-driven decisions are crucial to UCD.

By leveraging website analytics tools and A/B testing, you can collect aggregate data about user behavior and even watch recordings of actual users navigating the site. Analyzing this data allows you to tackle user pain points and create a site welcoming to all users.

3. User involvement throughout the whole design process

All successful design processes incorporate the user at some stage. They might draw on market research, conduct usability testing prior to release, or deliver a minimum viable product and iterate based on user feedback. UCD deliberately incorporates the user throughout the whole design process.

To include end users in the website design process, you might establish mini design-build-test cycles so you can continuously receive and incorporate user feedback into each draft of your web design.

4. Alignment of business goals with users’ needs

Most user-centered design outputs broadly align with business goals: Consumers are more likely to be satisfied and engage with the website, increasing sales and building brand recognition. But you can also align goals on a more micro level.

For example, in website design, you could align a business goal to boost sales with a user goal to save time by streamlining and improving your checkout processes. Or you could work toward expanding your email marketing list by providing users with valuable content upon sign-up.

The user-centered design process

The classic user-centered design process has four phases, each of which recenters the user:

Phase 1: Specify the context of use

Aim to deeply understand the user’s needs and preferences to guide the web design. When conducting user research, consider the following questions:

• Who will use the site?
• What are their desires, goals, needs, capabilities, and limitations?
• What will the user environment be like?
• How will users feel while using the site?

You can get answers to these questions through user interviews, focus groups, surveys, contextual inquiry (visiting a person in the target environment and talking to them about what they’re doing), and field research (observing people’s behavior). Website analytics tools and A/B testing tools are great ways to observe users’ needs and preferences when navigating a web design — especially if you don’t have a budget for in-person interviews and focus groups.

Phase 2: Specify business and user requirements

Determine the user goals you want to focus on and how your design will help users achieve them. Conduct interviews with stakeholders involved in the web project to learn about the company’s goals, requirements, and limitations or challenges, such as budget constraints and regulatory requirements. Follow up with even more user research to dive deeper into what users need and desire from the website and any difficulties they’re currently experiencing.

Phase 3: Generate design solutions

Explore several different options for your web design. These could come as sketches, storyboards, wireframes, mockups, user journey maps, user flow diagrams, or prototypes. 

Phase 4: Evaluate designs

When you’ve identified your most effective design solution(s), build a high-quality prototype and conduct usability tests. Put the tester in the same position as the end user and have them complete target tasks like navigating through the prototype site, filling out forms, or making a purchase.

During usability testing, record:

• User comments
• Emotional reactions like frustration or satisfaction
• Time taken to complete the task
• Common errors and error rates

Be sure to include a broad cross section of users when testing. Focusing your tests on a narrow slice of your target market — like a specific demographic or geographic location — risks introducing bias and tailoring the design to a small subset of users. For example, one study found that for Black users, the error rate of automated speech recognition software is nearly double that of their white counterparts, while a passport photo recognition system in New Zealand rejected an Asian man’s photo with the error “subject’s eyes are closed.”

How to apply user-centered design to websites

Even if you have a limited budget for research, you can still gather valuable insights and feedback from users. Here are some simple ways you can incorporate UCD into your web designs.

1. Follow accessibility best practices

Incorporate accessibility best practices into your design to allow as many people as possible to use your site comfortably.

Maximizing a website’s accessibility includes ensuring all images have alt text, displaying motion warnings, avoiding parallax effects, and using inclusive language. To cover as many elements as possible, use an accessibility checklist during the design process. In the testing phase, include users with a range of accessibility requirements.

For example, the Hello Access site, designed by Steven Male, includes alt text for all images so users accessing content through screen readers don’t miss out on any information.

2. Use the principles of visual design to guide users through each page

To help each user build a mental model of the site content as they click and scroll through, use the main principles of composition in design: Create a visual hierarchy to guide users through the site in a logical order, and establish cohesion through repeating elements. Use contrast to highlight important information and white space to make site navigation easier.

The landing page of Webflow designer and developer Ollie McMillan’s portfolio site is a good example of user-centric design. Ollie establishes a clear visual hierarchy on the page by using different font sizes and text positions, drawing attention to his name and mission of building beautiful websites. White space focuses attention on the center of the screen and his call-to-action (CTA) button.

3. Design with different types of users in mind

Prioritizing the needs and goals of site visitors involves anticipating and providing a clear path to achieving them. To achieve this, make navigation bars, menus, and other UI elements simple and intuitive. If you have multiple types of users, map out a different user journey for each type.

Canadian mental health startup Inkblot Therapy caters to multiple target markets simultaneously: individuals searching for therapists, organizations looking for employee well-being programs, and therapists looking for clients. Designer Ben Celinski accommodates new visitors who have little or no information about the service through a navigation bar that provides clear entry points for each demographic.

4. Tailor the user experience

In user-centered design, the focus is on determining what your users want and creating designs that meet their needs. For example, user data for an ecommerce site might reveal a particular browsing pattern or preference for specific products. You can apply these insights to structure the site’s layout to support these browsing patterns and optimize search and filtering options to make it easier and more enjoyable for users to find what they’re looking for.

As part of the design for the Twigs eco-friendly paper goods site, designer Eric Koenig includes a category filter that allows users to browse greeting cards by category. Most people buying greeting cards have a specific occasion in mind, so this filter helps them browse the most relevant options.

The My Little Loves Wax Co wax melts website, designed by Gravita, allows users to check multiple scent category boxes simultaneously. These prospective customers are less likely to have a specific scent in mind and more likely to come in with broad preferences, making this category arrangement ideal for browsing.

If you’re looking to build your own house, chances are it won’t be an impulse buy — you’ll want to think through the process carefully. Jonathan Morin, the designer of the Dvele website, provides an interactive experience to build an ideal new home. The site introduces visitors to the brand and involves them in the design process in an entertaining and low-stakes way, opening the door to a potential purchase.

5. Use self-paced learning for complicated products

Presenting too much information, too many options, or an overload of tasks can cognitively overwhelm people, causing them to lose interest. If your product will be unfamiliar to most users or requires complicated explanations, incorporate self-paced learning into your website so visitors can go at their speed.

For plant-growing equipment site GrowTech Solutions, explaining a complex new product to site visitors is a must. To do this, site designer Redis Agency incorporates self-paced learning through hover effects: Users hover on the plus signs over a diagram of the product to expand the information about each feature individually.

Use design techniques that show users they matter

At the end of the day, companies that genuinely care about their customers will have customers who genuinely care about their products. As a designer, you can help ensure this happens by incorporating users’ needs, wants, and feedback at all stages of your design process.

You may even find that user-centered design is just a starting point. If your design will address broader social challenges, consider exploring human-centered design. And to give your users more freedom of choice, take an ecosystem design approach.

Whatever type of design approach you take, you can use Webflow’s visual site builder to create a stunning site that’s easy and enjoyable for users to navigate. Get started with Webflow today.

A’ Design Awards & Competition – Winners

A’ Design Award & Competition, one of the World’s largest and most diffused international design awards announced results of the 2022 – 2023 design competition: 1884 Winners from 114 countries in 139 different design disciplines. Entries were carefully evaluated by an internationally influential jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs who devoted great care and attention to details while voting each entry.

A’ Design Competition results are announced every year on April 15. Best products, projects and services worldwide that demonstrate superior design, technology and creativity are rewarded with the A’ Design Award; the symbol of excellence in design and innovation. There are five different levels of distinction: Platinum, Gold, Silver, Bronze and Iron A’ Design Awards are distributed annually in all design disciplines. Designers, companies and institutions from all countries are annually called to take part in the accolades by nominating their best works, projects and products for award consideration.

See a selection of 2023 winners below, and check the rest of the winning works on this link.

Guo Cui Wu Du Chinese Baijiu by Xiongbo Deng

Shochu X Bottle Label by Kota Sagae – Saga Inc

The Coffee House Branding by Chiapa Design Team

Dog Yep Pet Snacks Brand by Rodrigo Chiaparini

Farol Ceiling Light by Katia Martins and Tiago Russo

Startracks Educational Learning Toy by Zhejiang University

Dudo Synthetic Music Enlightenment Toys by Hsin Chen Lin and Zi Yun Hsu

Oliv Olive Oil by Victor Weiss

Light or Dark Board Game by Lan Zhou and Xinlu Yang

Aprex Family Typeface Specimen by Paul Robb

Florid Sans Typeface Design by Paul Robb

Phantom Chair by Jun Wang

Greenery Bench by Shibing Yang

4 in 1 System Storage Unit by Zhe Gao and Youjin Song

Moon and Tea Mid Autumn Gift Box Packaging by Chenxiang Xi

Mouled Bonbon Seasonal Packaging by Kamal Rizk – Bold Branding

Jelly Fresh Seasoning Brand by Rodrigo Chiaparini

Pattern Play Playing Cards Calendar by Topys – Huimeng Li

Alfa Honey Packaging by Antonia Skaraki

The Dark Side of the Moon Love Letter by Maria-Luisa Uth

Registrations to A’ Design Award are now open, enter your works for fame, prestige and international publicity. – Enroll Your Best Design Project.

Leading audio production company Sonic Union and top podcast distributor PRX, an award-winning public media organization, today announced a new strategic partnership. PRX Productions––PRX’s team specializing in high-quality audio production and storytelling––and Sonic Union will jointly provide podcast creation and production services to brands seeking to create original podcasts.

Sonic Union serves as a nationwide creative services and audio production house, for collaborations with ad agencies, Fortune 500 companies, museums, and entertainment clients. PRX Productions has created original podcasts in partnership with significant consumer brands, creatives, and mission-focused entities alike, including Ben & Jerry’s, Patagonia, Simon & Schuster, the Women’s Suffrage Centennial Commission, America Abroad Media, and more. To date, PRX and Sonic Union have partnered on podcasts including “Out Travel the System,” a travel podcast from Expedia, and an acclaimed teen advice podcast, “We Got You.”

In addition to expertise in podcast development, PRX operates Dovetail, a best-in-class podcast distribution platform trusted by a variety of major producers and acclaimed storytellers. The platform is an advantageous component for aligning distribution with data, analytics, and monetization.

According to a recent study by Sounds Profitable, podcasting is on the rise as an effective medium to engage with audiences. The reach of podcasts are growing particularly among younger demographics, reaching nearly as many individuals between ages 18 and 34 as radio and television. Additionally, audiences are also more likely to consider brands they hear via podcasts than from other forms of media. In this compelling time for podcasting, PRX Productions and Sonic Union aim to draw on their shared expertise, success, and commitment to quality while also increasing their capacities to serve as close audio partners to brands, organizations, marketers, and advertising agencies as brand media plans expand to include podcasting.

“We’re proud that PRX is one of the top podcast distributors in the world,” notes Jason Saldanha, Chief of Business Development and Content at PRX. “Our in-house production team PRX Productions creates premium audio and podcasts for and with outstanding partners. The team at Sonic Union are masters of the craft and have deep relationships with major advertising agencies and creatives across the U.S. Our hope is that we’ll complement one another while together delivering the best possible opportunities and service.”

“Audio narrative is a powerful and effective tool for engagement. As our agency and brand clients ideate attention grabbing campaigns, podcasting will more steadily become a part of media plans, and may now include the integration of podcasting with social channels, YouTube, and video components. This is a territory we are collectively poised to help navigate,” says Halle Petro, Sonic Union Executive Creative Director. “This exciting partnership will help to provide strategy ahead of the curve within the industry.”

For more about PRX Productions, visit prx.org/productions.

For more about Sonic Union, visit sonicunion.com.

With that in mind, we’ve scoured the digital landscape to uncover the top 15 form builder apps of 2023 that cater to the unique demands of both web designers and creative professionals alike.

These carefully chosen form builders boast innovative features, user-friendly interfaces, and the versatility you need to create everything from beautiful registration and contact forms to powerful flows for onboarding, payments, and feedback.

First, we’ll explore what a form builder app is, the benefits of using one, and what features make a stand-out form builder app. If you’re ready to dive into the tools, skip ahead to the 15 best form builder apps. 

What is a form builder app?

A form builder app is a specialized software tool that simplifies the process of creating and managing web forms for various purposes, such as collecting user information, processing registrations, or handling customer inquiries.

Designed with web designers and creative professionals in mind, these applications offer a user-friendly way to design, customize, and integrate forms into websites, applications, or marketing campaigns without requiring extensive programming knowledge.

Form builder apps typically provide a visual interface or drag-and-drop functionality, allowing users to easily add and arrange form elements, such as text fields, checkboxes, radio buttons, and dropdown menus. This empowers designers to craft forms that are not only visually appealing and on-brand, but also intuitive and user-friendly for the end-users.

Form builder apps often include advanced features and integrations, such as conditional logic, data validation, and the ability to connect with popular third-party services like CRM systems, email marketing tools, and payment gateways. These integrations streamline data collection and management, automate workflows, and enable seamless communication between different platforms, making form builders indispensable tools for web designers and creative professionals seeking to optimize their projects and enhance user experiences.

Benefits of form builder apps

Form builder apps offer numerous advantages to web designers and creative professionals, helping them create efficient and visually appealing forms that elevate the user experience. 

Here are some key benefits of using form builder apps:

Ease of use

With intuitive interfaces and drag-and-drop functionality, form builder apps enable users to design forms quickly and easily without requiring extensive coding skills. This makes them accessible to professionals with varying levels of technical expertise.

Customization and flexibility

Form builders offer a wide range of customization options, including the ability to change colors, fonts, and layout, enabling designers to create forms that match the aesthetic of their website or project, while also ensuring a seamless user experience.

Advanced features

Many form builder apps come equipped with advanced features like conditional logic, data validation, and file uploads, allowing designers to create more dynamic and interactive forms that cater to specific user needs.

Improved data collection and analysis

Form builder apps can help collect and organize user data in a structured manner, making it easier to analyze and gain insights from the information gathered. This can lead to better decision-making and more effective strategies for businesses and organizations.

Time and cost savings

By streamlining the form creation process and automating certain tasks, form builder apps can save web designers and creative professionals valuable time and resources, allowing them to focus on other aspects of their projects.

Form builder apps provide web designers and creative professionals with a powerful toolset that not only simplifies the form creation process but also enhances the overall functionality and user experience of their projects. By leveraging these benefits, designers can deliver better results, improve efficiency, and ultimately drive success in their work.

What makes a good form builder app?

Selecting the right form builder app for your web design or creative projects can be a critical decision. A good form builder app should possess certain key attributes that will optimize your form creation process, enhance the user experience, and ensure seamless integration with your existing workflow. Here are some essential features to look for when evaluating a form builder app:

User-friendly interface

A good form builder app should have an intuitive and easy-to-use interface that enables users to quickly design and customize forms without getting overwhelmed. Drag-and-drop functionality and visually appealing design tools are important aspects to consider.

Customization options

The ability to customize form elements, such as color schemes, fonts, and layouts, is crucial for creating forms that align with your brand identity and project aesthetics. Look for form builders that offer a wide range of customization features to suit your specific needs.

Powerful features and functionality

A high-quality form builder app should offer advanced features like conditional logic, data validation, and file uploads, allowing you to create more interactive and dynamic forms that cater to various user requirements.

Responsiveness and mobile-friendliness

With the increasing use of mobile devices, it’s essential for a form builder app to ensure that the forms created are responsive and adapt seamlessly to different screen sizes and devices, providing a consistent user experience across all platforms.

Integration capabilities

The ability to integrate with popular third-party services, such as CRM systems, email marketing tools, and payment gateways, is crucial for streamlining data collection and management, as well as automating workflows and enhancing overall efficiency.

Security and privacy compliance

A good form builder app should prioritize data security and privacy, adhering to industry-standard practices and regulations, such as GDPR and CCPA. This ensures the protection of sensitive user data and helps maintain your reputation as a responsible and trustworthy business or organization.

Reliable customer support

Access to prompt and knowledgeable customer support can be invaluable when you encounter issues or require assistance with the form builder app. Look for a form builder that offers various support channels, such as live chat, email, or phone support, to ensure you can get help when needed.

Scalability and adaptability

As your business or project grows, your form-building needs may change. Choose a form builder app that can scale with your needs, offering different plans, features, and customization options to accommodate your evolving requirements.

By considering these essential features, you can identify the form builder app that best aligns with your specific needs and preferences, ultimately enhancing your web design or creative projects and streamlining your form creation process.

15 best form builder apps in 2023

1. Webflow

Webflow is a robust web design and development platform that empowers users to create visually appealing and responsive websites without writing any code.  While primarily known as a website builder, Webflow also includes a native form builder tool that integrates seamlessly with its design platform.

Webflow’s form builder offers a variety of customizable form elements, such as text fields, dropdown menus, and checkboxes, along with the ability to style and animate forms to match your website design. Users can also benefit from built-in spam protection, customizable form notifications, and integration with popular third-party tools like Zapier and HubSpot.

2. Feathery

Feathery is a powerful form builder for product teams. Product designers, managers, and developers use Feathery to build fully-customizable forms for use cases like onboarding, payment, and signup/login.

Feathery offers a visual editor, drag and drop elements, custom layouts, and styling options that enable you to make every form brand-native and up to par with your marketing site and product. Additionally, Feathery offers a free form template library to get started quickly, robust React and Javascript SDKs for extensibility, and 5,000+ integrations supported natively and by Zapier.

3. Typeform

Typeform is a versatile form builder app known for its unique conversational approach to form design. It allows users to create engaging and interactive forms.

Typeform features a wide array of customizable form elements and question types, along with conditional logic and response piping capabilities. Users can benefit from seamless integration with popular third-party services, such as Mailchimp, Google Sheets, and Salesforce.

4. Jotform

Jotform is a popular form builder app known for its extensive range of features and functionality, catering to a wide variety of form-building needs.

Jotform provides a vast collection of templates, customizable form elements, conditional logic, and integrations with popular third-party services like Salesforce, Google Sheets, and PayPal. Users can also benefit from its collaboration tools and advanced form analytics.

5. ClickUp

ClickUp is a comprehensive project management platform that includes a form builder as one of its many features. This integrated form builder allows users to collect information and manage tasks within the same platform.

ClickUp’s form builder includes essential form elements, customizable form fields, and the ability to assign form submissions as tasks within the platform. Users can also benefit from ClickUp’s extensive project management features, such as task management, time tracking, and team collaboration tools.

6. Google Forms

Google Forms is a free, easy-to-use form builder that integrates seamlessly with other Google Workspace tools. It’s ideal for users who need a straightforward solution for creating surveys, quizzes, or simple data collection forms.

Google Forms offers a variety of question types, customizable themes, and the ability to collaborate with team members in real-time. Form responses are automatically collected and organized in Google Sheets for easy data analysis and sharing.

7. Tally

Tally is a modern form builder that aims to simplify form creation with its no-code, user-friendly interface. It’s designed to accommodate various form-building needs, from simple surveys to complex registration workflows.

Tally offers customizable form elements, conditional logic, and the ability to embed forms on your website. Users can also benefit from real-time response tracking, integrations with third-party tools, and the option to export form data in different formats

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8. Cognito Forms

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Cognito Forms is a powerful form builder app that provides advanced features and functionality, making it suitable for a wide range of form-building needs.

Cognito Forms offers customizable form elements, conditional logic, data encryption, and multi-page form support. Users can also benefit from integrations with popular third-party services, such as Stripe, PayPal, and Zapier.

9. Gravity Forms

Gravity Forms is a popular form builder plugin for WordPress that offers a comprehensive set of features and customization options for creating dynamic forms.

Gravity Forms includes a wide range of form elements, conditional logic capabilities, file uploads, and multi-page forms. Users can also benefit from seamless integration with popular third-party services like Mailchimp, Zapier, and Stripe, as well as numerous add-ons to extend its functionality.

10. Paperform

Paperform is a versatile form builder that focuses on providing users with an easy-to-use platform for creating visually stunning forms that resemble interactive documents.

Paperform offers a rich text editor, customizable form elements, and the ability to embed images and videos within forms. Users can also use conditional logic, calculations, and integrations with popular third-party tools like Google Sheets, Stripe, and Mailchimp.

11. Wufoo

Wufoo is an intuitive form builder that enables users to create and manage forms with ease. Its user-friendly interface and range of features make it suitable for various form-building needs.

Wufoo provides customizable templates, a wide array of form elements, conditional logic, and the ability to accept online payments. Users can also benefit from integrations with popular services like Salesforce, Zapier, and Slack.

12. Fillout

Fillout is a form builder app that prioritizes ease of use and simplicity, making it an ideal choice for users who require a straightforward solution for their form-building needs.

Fillout offers a drag-and-drop interface, essential form elements, and customizable themes. Users can benefit from responsive form designs, real-time response tracking, and easy form embedding on websites.

13. Formsort

Formsort is a form builder that focuses on creating adaptive, flow-based forms that adjust to user responses, resulting in a more personalized and interactive experience.

Formsort offers a visual flow editor, conditional logic, customizable form elements, and the ability to create multi-step forms. Users can also benefit from integrations with popular services like Zapier, Segment, and Google Analytics.

14. Formstack

Formstack is a feature-rich form builder app that enables users to create complex, data-driven forms for various purposes, such as lead generation, event registrations, and customer feedback.

Formstack provides a wide range of form elements, conditional logic, data encryption, and the ability to accept online payments. Users can also take advantage of its numerous integrations with third-party tools like Salesforce, Mailchimp, and PayPal.

15. Microsoft Forms

Microsoft Forms is a user-friendly form builder that integrates seamlessly with other Microsoft 365 tools. It is ideal for users who need a simple solution for creating surveys, quizzes, or data collection forms.

Microsoft Forms offers a variety of question types, customizable themes, and real-time collaboration with team members. Form responses are automatically collected and organized in Microsoft Excel for easy data analysis and sharing.

Start building beautiful online forms today

In today’s digital landscape, form builders play a crucial role in streamlining data collection, enhancing user experience, and boosting the overall functionality of websites and creative projects.

With a plethora of form builder apps available in the market, web designers and creative professionals can find the perfect solution to suit their unique needs and preferences.

This comprehensive list of the top 15 form builder apps for 2023 highlights the key features and strengths of each platform, providing valuable insights to help you to make an informed decision during the form-building process.

By choosing the right form builder app, you can create engaging and interactive forms that not only elevate your projects but also improve efficiency, save time, and drive success in your work.

Dylan Wiseman is the senior manager of social media at Ulta. His team focuses on the Ulta brand across organic and paid social media.

This interview has been lightly edited and condensed for clarity.

What is the biggest way social media has changed in the last few years?

Social media has really become the front line for our guests and first interactions. It cemented that the channel is a critical component of a brand, from upper funnel to conversion. It’s also become more critical than ever to ensure that any social team is a steward of the brand in fostering a positive and respectful community. 

How do you decide where to engage and what trends to lean into?

We are very fortunate to have good teammates across our social listening and community management teams. Overall, we love any random or quirky trends that let our personality come through. We use both third-party and native tools to look at trends, then we like to take a step back before we engage and evaluate the opportunity. Does it fit in our overall content strategy? What is the potential value or engagement lever this will activate? What action will guests take?

What is the biggest risk you’ve taken on social media?

One that is top of mind was that we were the first to pilot Branded Missions on TikTok. That helped us amplify our Beauty& campaign. Branded Missions let us cast a wide net and let creators react to a prompt: How does beauty show up for you? We activated just under 1,500 creators. It was a risk in the sense that we were the first brand to try this. There were some platform issues and operational roadblocks, so we had to stay flexible and roll with the punches. But our partners at TikTok helped us build it out, and it was a success in the quality of content and guest response.

How does your team find creators to work with?

We have an internal influencer relations team who identifies creators across organic and paid. We also partner with them for the Ulta Beauty Collective, our brand ambassadors and talent. We are also just always monitoring and engaging with other voices in beauty. 

What would make your job easier?

The thing that comes to mind would be a crystal ball to better predict the platform shifts on the horizon or algorithm changes that can alter our strategy. Basically, anything to forecast trends. We have to be so nimble to align our strategy based on industry updates while keeping guests as the main focus. You can get swept up in all the platforms and trends, but we have to ground in what our guests would want to engage with.

Burger King’s flagship Whopper has been replaced in the UK’s affections by the Chicken Royale – what wimps we have become (actually it may be the price) – and BBH has crafted a stylish number looking at Whoppers down the ages, prior to its tragic unseating.

Soco Núñez de Cela, brand and communications director said: “At Burger King, we’ve heroe’d our iconic Whopper for decades. This year, we wanted to flip the status quo and celebrate a fan favourite, the Chicken Royale instead. This simple but self aware idea reminisces on Whopper through the years while reminding guests that, whilst we may be The Home of the Whopper, we are also home to the most loved chicken burger in the UK, The Chicken Royale.”

BBH says: “The King’s crown jewel has been replaced. Sorry Whopper.”

Has some of that old-style BBH flair which we’re seeing more of from the agency these days.

MAA creative scale: 7.5.

Every year at Microsoft Build, top minds come together to hear and learn about the latest in digital innovation. It’s no secret that tech and advertising are evolving at lightning speed, and the new features and experiences launched at Build 2023 reflect this new reality. Microsoft Store Ads will now empower advertisers across the globe to reach new customers, and AI announcements are venturing the Microsoft Store on Windows into a new and unexplored era. The new tools announced at Build 2023 will fundamentally change the way we work, live, and connect.

Global advertisers, meet Microsoft Store Ads, supported by Microsoft Advertising

At Build 2022, Microsoft announced Microsoft Store Ads, a product designed to help developers grow their business by getting apps or games in front of the right customers, at the right time. One year later, at Build 2023, we shared that beginning in June, Microsoft Store Ads will expand its footprint beyond the United States to more than 150 regions worldwide. Advertisers will also have more options to reach customers with Premium Search Ads within the Microsoft Store and Bing.com search results.

More innovation at Microsoft Build 2023

Your time is precious as an advertiser. The task at hand? First, product awareness. Then, of course, to incentivize your customer to act. At Build 2023, Microsoft announced an amplified onboarding experience for Microsoft Store Ads. Advertisers now have the opportunity to set up eye-catching ad placements and more, to easily connect with customers right where they’re at.

A product designed to empower advertisers at this year’s event included Premium Search Ads. Premium Search Ads offer a visual and prominent ad placement designed to help reach customers. Available within the Microsoft Store, advertisers will have the option to leverage this placement to prominently highlight their app for customers to download.

One of the hottest announcements at Build was on the Bing Search Engine Results Page (SERP). Did you know Bing generates 14.5 billion global monthly What this means for advertisers is that Microsoft Store Ads will extend beyond the Microsoft Store on Windows. This feature expands your reach tremendously. That’s because this feature enables Microsoft Store Ads to trigger on Bing SERP, just like with regular product ads. So, your ad will also appear on the Bing Search Results Page. To enable these ads, advertisers will simply create a Microsoft Store Ad campaign in Microsoft Advertising and ensure the Ad Distribution Controls are set to All.

To save advertisers time, additional features announced included Partner Center integration, which will provide an easy sign-up experience for Microsoft Store Ads as part of publishing workflows, plus a simplified advertiser onboarding experience for Microsoft Store Ads. With a simplified UI, when advertisers register for Microsoft Store Ads, supported by Microsoft Advertising, they will have the option to link their apps in 1-click. Now it will be easier than ever to look up app information. Advertisers will just search by app name or store ID. And for publisher information, advertisers will simply search by publisher name or seller ID.

With our Microsoft Advertising Sofware Development Kit (SDK), advertisers will also have the option to track and analyze app installations, in-app purchases, and customer engagement right within the app. And advertisers can re-target audiences on the Microsoft Network.

Store Ads Success Story: Miracle Games

Miracle Games was a stand-out customer success story at Build 2023.

To better serve their customers and reach their goal to reach more users that have a high intent to download a desktop app or game, Miracle Games was able to reach users searching the Microsoft Store for related apps and games, increasing awareness, preference, and downloads.

The initial results exceeded their expectations, allowing Miracle Game’s customers to acquire more users quickly and efficiently.

After three months of testing and optimizing, Miracle Games saw 25% more installs with Microsoft Store Ads, and they also averaged a conversion rate 6x higher.

Upon achieving such fantastic results, the Miracle Game team has adjusted their cost per install (CPI) target for Microsoft Store Ads campaigns in the United States to be 60% lower than most other advertising channels—making it one of their most efficient channels.

Working closely with the Microsoft Advertising team, we have made tremendous progress in optimizing the performance of our Microsoft Store Ads. With three months of continuous research and deploying incremental advertising budget, it has been fully verified that Games Apps on the Microsoft Store can obtain huge traffic through Microsoft Store Ads. The high-quality traffic has led to more downloads and installations of our Game Apps and the CPI is substantially lower than other advertising channels. Microsoft Store Ads has played an important part in achieving our business goals!

— KAI OUYANG, FOUNDER AND CEO OF MIRACLE GAMES.

 

Ready to put our new ad features to work? To learn how Microsoft Store Ads can help consumers discover your app and for product updates and channel information, visit the Microsoft Store Ads page. If your app or game is not in the Microsoft Store yet, begin by publishing your Windows app.

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Burger King’s flagship Whopper has been replaced in the UK’s affections by the Chicken Royale – what wimps we have become (actually it may be the price) – and BBH has crafted a stylish number looking at Whoppers down the ages, prior to its tragic unseating.

Soco Núñez de Cela, brand and communications director said: “At Burger King, we’ve heroe’d our iconic Whopper for decades. This year, we wanted to flip the status quo and celebrate a fan favourite, the Chicken Royale instead. This simple but self aware idea reminisces on Whopper through the years while reminding guests that, whilst we may be The Home of the Whopper, we are also home to the most loved chicken burger in the UK, The Chicken Royale.”

BBH says: “The King’s crown jewel has been replaced. Sorry Whopper.”

Has some of that old-style BBH flair which we’re seeing more of from the agency these days.

MAA creative scale: 7.5.