Agency news to know March 24 2023

“Solar presents a more formal offering that operationalizes Hello Sunshine’s trust, influence, and deep expertise with female consumers,” Hello Sunshine CEO Sarah Harden said in a statement. Solar will be overseen by Maureen Polo, Hello Sunshine’s head of direct to consumer, and Jennifer Wiener will be senior VP, working with Teneille Craig, VP of creative. 

Havas launches Play network

Havas has unveiled Havas Play, a global network that consolidates Havas’ expertise in music, sports, gaming and other fandom areas. The network unites Havas’ existing services in these areas under one brand to scale across the holding company’s major markets. 

Havas Play will provide strategy, ideation, creative, production and project management including partnerships, influencer marketing, experiential and live events, sponsorships, social media activation and amplification and branded entertainment. With the launch, the holding company will retire its Havas Sports & Entertainment brands unit.

“Clients of Havas Play will have unparalleled access to create meaningful experiences in collaboration with the cultural influencers that command their consumers’ attention and passion,” Yannick Bolloré, chairman and CEO of Havas, said in a statement.

The network’s first client is Harman International, which appointed Havas as global agency of record across media and creative in late 2022. The launch of Havas Play expands the relationship to include global gaming agency of record. 

Elsewhere at Havas … 

Creative agency Havas London has named James Fox CEO. Fox fills the role after Xavier Rees was named to UK Group CEO of Havas Creative in 2022. Fox will continue to report to Rees.

Fox was most recently chief client officer. While in that role, he successfully defended The Open University account following a pitch and was integral to new business wins including the Department for the Economy’s Further Education business and substantial growth of major accounts including Molson Coors and Asda, according to a statement by Havas. He joined Havas after seven years at Omnicom agency Lucky Generals, where in 2017 he was appointed its first managing director. 

“In Fox, we’ve found a true modern leader: competitive yet compassionate, and someone who instinctively gets what it takes to build a thriving culture within a progressive, 21st-century agency,” said Rees.

The company hasn’t made plans yet to fill Fox’s previous role, according to a spokesman for Havas.

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via Digital Marketing Education https://ift.tt/QnUoq62