What do you give for Valentine’s day? Traditionally, chocolates and flowers. Well, Toblerone wants you to give a little more this time around. While the Toblerone website gives you the ability to personalize a Valentine Toblerone, even make it pink, it also has an insurance option. Last year the term situationship peaked as a trend search on google, describing that relationships are in fact a bit unpredictable – especially at the start. Toblerone’s Valentine’s Day campaign urges people to dive into relationships without worrying about where they might lead. Ideated in partnership with creative agency Le Pub Amsterdam, the campaign’s online activation, “The Love Insurance”, has a clear goal and light-hearted claim: “No matter how your relationship goes, love is worth it.” via Digital Marketing Education https://ift.tt/VLT5Raw
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