Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design Develop And Optimize Their Partner Ecosystems

CAMBRIDGE, Mass. — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel and ecosystem leaders expected annual growth in the number of partners they engaged with. This year, the formation of partner ecosystems will continue to rise and extend beyond transactional or resell motions. These partner ecosystems will also include non-transacting partners that play a vital role in actualizing value across the entire customer lifecycle.

This Forrester Decisions service will help partner ecosystem marketing leaders develop, enable, and engage their partners to drive loyalty and amplify revenue growth throughout their ecosystem. Forrester Decisions for Partner Ecosystem Marketing will also help executives, functional leaders, and their teams plan for and pursue their most pressing priorities, including:

• Formulating a partner ecosystem marketing strategy.
• Planning and measuring for partner ecosystem success.
• Optimizing insights-driven partner demand.
• Modernizing the partner program.
• Enabling ecosystem partners.
• Winning mindshare through partner engagement.
• Building a world-class partner ecosystem marketing team.

“B2B organizations are experiencing tremendous shifts across their partner ecosystems,” said Maria Chien, VP and research director at Forrester. “Currently, two-thirds of B2B channel and ecosystem leaders report that the orchestration of partner ecosystems is very important or essential to their organization. The Partner Ecosystem Marketing service within our Forrester Decisions portfolio will ensure that marketing leaders have access to the research and tools they need to fully capitalize on their partner ecosystems to drive business growth.”

Each Forrester Decisions service is built to empower leaders and their teams to move quickly, de-risk decisions, and save time and money through:

• Bold vision research to stay ahead of shifting customer and market dynamics and plan for the future.
• Curated tools and frameworks to conquer priorities and deliver on strategies with strategic models and plug-and-play templates. For example, the Forrester Partner Ecosystem Multiplier Model enables marketing leaders to build partner-obsessed organizations that drive alignment between partner ecosystem strategy, buyer and customer needs, partner success, and joint business outcomes.
• Hands-on guidance to accelerate progress and de-risk decisions with a tailored experience through analyst guidance sessions, peer discussions, and events.

Resources:

• Learn more about Forrester Decisions for Partner Ecosystem Marketing.
• Explore Forrester’s Planning Guide 2023: Channel Marketing report (client access required).
• Check out strategy insights for B2B marketing leaders.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

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