Agency news you need to know: March 17 2023

Former Dr. Squatch employees launch a TikTok agency

Two former employees of personal care brand Dr. Squatch launched their own TikTok agency called Gassed. The agency, founded by Dean Rojas and Michael Woolsey, counts Dude Wipes, Ridge Wallet, Crocs and Scentbird as some of its clients.

Rojas previously served as a social media growth marketing manager at Dr. Squatch, while Woolsey served as a paid media manager. Gassed is dedicated to creating content as well as handling media buying on the popular platform. The agency is currently spending over $2 million a month on the platform.

“We launched Gassed to combat the creative fatigue that brands often suffer,” Rojas said in a statement. “Gassed counters this problem by understanding how to convert for sales on TikTok, tailoring creative so it’s performance-based to reach clients’ KPIs whilst also managing the paid side of the media campaigns.”

Also read: TikTok ban threat forces creators to rethink revenue streams

Arts & Letters promote four key execs

Richmond, Virginia-based agency Arts & Letters promoted four executives.

Adrian Mojica was named head of operations, a newly created role for the agency. Mojica joined the agency in 2021 as director of operations for XYZ, the agency’s in-house studio.

Brenda Schneider was appointed to the newly created role of head of business management-group business director. Schneider, who previously served as a group business director, will lead A&L’s business department while continuing to lead initiatives for ESPN, which includes work for “This is SportsCenter” and college football.

Related: How Arts & Letters is reintroducing ‘This is SportsCenter’

Sara Kastner, previously a director of creative operations, was appointed to the newly created role of head of staff. Theo Abel, previously the agency’s director of operations, is taking on the role of managing director. The role was previously held by Rich Weinstein, who joined VCU Brandcenter as associate director of extension programs earlier this year.

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via Digital Marketing Education https://ift.tt/NZ3fR0V